Walking through the most common questions.
Pavegen’s patented systems produce around 3 joules of energy per footstep or up to 5 watts of power while someone is walking. However, when comparing the energy in a step to other forces of nature like solar and wind, as expected, the energy from a single step is small—enough to power a 5W bulb for one second.
But Pavegen’s return on investment doesn’t come from its electrical output; it comes from its input—humans. Our mission is not to replace other energy products but to harness that small, tangible spark of human energy in ingenious ways, from interactive lighting to phone charging. By doing so, we help generate a spark of curiosity that ignites a blaze of meaningful action.
We often get asked, “Can Pavegen power my “...”?” For most projects, we recommend focusing on our core energy applications—interactive lighting and phone charging—due to cost, time, and practicality.
However, with sufficient budget, time, and expected footfall, we offer an energy contribution model, where the energy generated by Pavegen can supplement an external system. This model works best for low-consumption systems where Pavegen’s contribution is both meaningful and educational.
Just as solar only produces energy when the sun shines, Pavegen generates power only when people step, meaning we can never guarantee a fixed power output.
Our headquarters is in London with our research and development team based in Cambridge.Â
Pavegen's mission is to empower individuals to make a positive impact on the world through the simple act of a footstep. Our patented technology connects people to sustainability, smart cities, and brands by creating engaging experiences that convert footsteps into off-grid energy, valuable data, and rewards. We call this the Internet of Beings, transforming cities into smarter, more sustainable places with every step.Â
Our Vision:Â
We want smarter, more sustainable built environments which empower and connect people. From climate change to rapidly expanding cities, we face complex environmental and social challenges.Â
Our technology enables people to directly engage with clean energy, to increase their understanding of sustainability issues, and to connect purposefully with brands.Â
The triangular design of the new V3 tile creates a continuously articulated surface with no dead zones allowing us to capture energy from almost every footstep. We design our tiles in a triangular shape for several reasons:Â
Pavegen started with the vision of our founder, Laurence Kemball-Cook, who was inspired by the concept of harnessing the energy of human footsteps to create sustainable power. Laurence, while studying industrial design and technology at Loughborough University in the UK, developed the initial concept for Pavegen as part of his final-year project in 2009. He wanted to find a way to address the growing demand for renewable energy while also encouraging more sustainable behaviours in urban environments. Since then, Pavegen has launched 'officially' as a commercial product and became an international sensation in 40 different countries!
The company gained attention for its innovative approach to energy generation and quickly attracted investment and interest from both public and private sectors. Pavegen has since grown into a leading player in the field of kinetic energy harvesting, smart city development, and experiential activations with over 250 installations in cities around the world and a vision of transforming the way we think about energy and urban infrastructure.Â
The latest Pavegen projects include working with: - UEFA and Rockstar Energy (PepsiCo) at the Champions League Final, Friday Night Show - London UK.Â
- Ford at Ford Ride London (2023 & 2024) in Trafalgar Square - London UK.Â
- The Minnesota Vikings (NFL) Training Camp - Minnesota USAÂ
- Kia at the Australian Open - Melbourne AustraliaÂ
- HSBC and Citi Bank in their London HQ's - London UK This is just a quick snapshot of our 2024, take a look at our case studies page to see the full picture of what we have been up to!Â
Following a successful crowdfunding round in 2023, Pavegen are expanding their reach across new markets in the Middle East and the US. While continuing to expand our presence in retail, smart cities, and transport and now building our experiential brand offering. Our R&D team is working hard to bring new Pavegen products to life, making us very excited about what could be to come in 2025 for kinetic technology! We are also working on increasing the data outputs of our walkways and also more efficient manufacturing methods.Â
Pavegen can capture various types of data, including foot traffic patterns, pedestrian flow, and the frequency and duration of interactions with its flooring system. Additionally, it can gather information on energy generation, such as the amount of electricity produced and consumed. This data can be used for urban planning, infrastructure optimisation, and informing decision-making processes in smart cities. Furthermore, Pavegen can collect user-generated data, such as participation in rewards programs or engagement with interactive features, providing valuable insights into user behaviour and preferences. Plus, through Low-Power Bluetooth beacons, Pavegen floors can communicate with users' smartphones, offering a personalised rewards system and generating rich customer analytics data.Â
Pavegen's awards include: - Fan Engagement - Sports Technology AwardsÂ
- CityAM Top 10 Digital InnovatorsÂ
- UK PropTech Social Impact AwardÂ
- Social Enterprise Entrepreneurship AwardÂ
- SXSW Smart Cities Interactive Innovation Award - Maserati Top 100Â
- Top 50 Powerlist by Estates GazetteÂ
TW Consulting & Trade Ltd