Our story

How a small spark, ignited a global movement.

Our Mission

We seek to accelerate the transition to a more sustainable, and equitable world by making your positive actions more visibleengaging and impactful to your community.

You’re in safe hands

250+ Installations, 37 countries!

Collected some prestigious awards!

Capture the world’s attention

and worked with some of the worlds largest brands...

Our Vision

Pavegen’s greatest value lies in its ability to make energy generation fun, tangible, and engaging.

Inspiring Change Through Innovation

Our strength goes beyond generating clean electricity—many other technologies already achieve that at scale.

We focus on harnessing the untapped power of individuals and businesses, engaging, educating and empowering them to make positive changes that drive a better future for all.

How it started

Our CEO, Laurence Kemball-Cook, set out with a vision:
To generate cleanoff-grid electricity — powered by footsteps.

The Idea is Born

While studying at Loughborough University, Laurence developed the concept during a placement with a European energy company focused on renewable street lighting.

Inspired by London’s Foot Traffic

With 75 million people passing through London Victoria Station each year, Laurence saw an opportunity to harness their kinetic energy.

After building over 750 prototypes, the first Pavegen tile was created in 2009.

Taking a Bold Risk

Determined to prove his concept, Laurence installed a prototype on a construction site without permission. He captured photos and leveraged social media to showcase his invention.

The gamble paid off , securing investment to launch Pavegen to the world.

Check out our work